2. How effective is the combination of your main product and ancillary texts?

I believe that both my trailer and my ancillery tasks work well together, produing an effective marketing campaign.

Firstly it is important that both the trailer and the movie poster compliment each other, as this is usually the main way of attracting the most suitable audience. They are often key to any distribution plan, featuring outside cinemas, on billboards and bus shelters, they are also more commonly being found within movie magazines themselves. This therefore means that the distribution company has to try and make their poster stand out against other competitiors, especailly if they are carrying a low profile name. Key features of a movie poster are, an indication of the genre, the main actors, a tag line, release date, the name of the film and film companies involved.

For my trailer I believe that I have followed the main conventions well. The main picture is of a hand covered in blood, which creates an interesting and chilling effect and also refers to the part of the film where there is a pool of blood. It is effective in that it makes the audience intrieged, the way it has been captured is also clever as it is hard to make out what the pool of blood actually is, at first glance the wall and the floor seem to be joined as one. The tag line compliemets this, the audience wants to know what happens 'below', the repitition of this in both lines is effective as it reinforces the idea on the audience. I have also decided to include 'From the director.......' into the magazine as this creates a hype around the film, especially as the saw films are a popular series.

For movie magazines, the content of the front page are often determined by the magazine company themselves. Therefore I decided to stick to what seemed to be the main convention, by having one of the main characters front the page. I framed the picture so that the killer had the mask on and was seemingly standing in white light. This creates an uneasy atmosphee and also suggests that the audience may be able to find out who is behind the mask if they read on in the issue. For the rest of the film magazine I noticed that they are more than often standardised, therefore I chose to follow the normal layout.