1.In what ways does your media product use, develop or challenge forms and conventions of real media products?

In the whole I believe that my media product follows most of the main conventions of both teaser trailers and the horror genre.

My product in particular follows the conventions of a teaser trialer as my group have tried standardise and use some of the most common features. For example many teaser trialers start off with production details, move on to quick action shots that don't give away much of the plot along with inter-titles and then finish with the name of the trailer and the release date. In the whole our trailer does this, the only place we have perhaps not followed the convention is through the use of not enough inter-titles. Another way that our product follows the main convention of a teaser trialer is in the total length of the teaser. Unlike feature trailers which are around 2 minutes, teasers are generally on for around 1 minute to 1.30 minutes. Our product sits comfortably in that group at 1.21 minutes.

Our product has also used some of the main conventions of the horror genre. I think the most evedent is the creation of suspense through fast paced editing and quick cuts, the use of mystery surrounding the identity of the character also adds to this. The way the piece has been filmed is also conventional of the horror genre, the use of cantered angles are common and also the effect of it being handheld. Mise en scene has also been important in the creation of our piece. We have tried to use a mixture of features such as gore and violence, whilst also not revealing too much to the audience to make sure that they want to see more.